Posts Tagged ‘daily deals’
This story just came to my attention and I wanted to share for a few reasons;
- Buyer Beware – Groupon, (Daily Deals) may or may not make sense for your business, carefully consider the impact and options
- I got a kick out his approach at sharing his story
- These are the stories that prompted us to start Qwikon || Read more
My friend Karl over at Start Up Daily just posted a timely article associated with one of his book recommendations about the dangers of winning customers on price alone. If you’re not familiar with Start Up Daily, I highly recommend it for any business person. With his permission I’ve taken his post and added a bit.
If They Come for the Price, They’ll Leave for the Price
Discount customers are almost always the wrong customers. At best they can provide is some cash flow, but the hidden costs make them more trouble than they are worth. This is particularly evident with much of the data being presented about Daily Deals customers.