I recently attended a webinar hosted by Balihooand BIA Kelsey titled ““Local Revenue Opportunities: Are You Missing Your Share?” (links below) The presentation was oriented towards sharing information for national brands to help them improve the connection from national marketing efforts down to compete at the local level.
Technology is making it easier for major brands to get more granular in their marketing and advertising, to the extent that there is a new buzz word related to this known as hyper-local. The goal is to be able to create marketing messages down to the individual store level taking into account the nuances of each community. Notice in the image above the importance of mobile marketing || Read more
LUMA Partners painstakingly compiles sector landscapes (“LUMAscapes”) to organize what can be a very confusing ecosystem. This is their most recent work showing most of the players in the social media ecosystem. || Read more
More and more data is supporting that fact that social media does impact customers decision making. In fact, recent studies are now showing that brand or company pages can have a positive impact on consumers similar to recommendations by their friends.
The gang over at crowdSPRING just posted a report compiling data from a number of recent reports from a number of research groups that is definitely worth reading. || Read more
In every aspect of what we do we are subject to the hassle or bother factor. You know those little things that keep you from doing what you want and plan to do. Usually its not procrastination, it’s some little thing that becomes the “excuse” or “distraction” from doing what you intended to do. Some of us are better at plowing through the hassle factor, and my guess is that as a business owner you are better than most. That being said, I am frequently surprised at how many businesses have not taken advantage of the many FREE and potentially powerful tools to drive addition business your way.